Privacy Policy for Kera: Hair Analysis & Wellness

Last updated: November 2025

This Privacy Policy describes how Joyolabs Dijital Hizmetler Anonim Şirketi ("we," "our," "us," or "Company") collects, uses, and shares your personal information when you use our hair-health and wellness service (the "Service" or "Kera").

1. Information We Collect

1.1 Content You Provide

When you use Kera, you may provide:

  • Hair photos
  • Survey responses and personal information
  • Notes and observations
  • Routine tracking data

1.2 Account Information

We collect basic account information such as:

  • Email address
  • Username (if provided)
  • Authentication information

1.3 Usage Information

We automatically collect:

  • Service usage statistics
  • Device information
  • IP address and browser type
  • Time and duration of service use

2. How We Use Your Information

We use your information to:

  • Provide, maintain, and improve our Service
  • Process and analyze hair photos
  • Generate personalized hair-care routines and recommendations
  • Track your progress over time
  • Communicate with you about service updates
  • Protect against unauthorized access and misuse

3. Data Retention and Security

3.1 Retention Period

We retain your content and information:

  • As long as your account is active
  • For a reasonable period after account deletion to ensure proper service closure
  • As required by law or legitimate business purposes

3.2 Security Measures

We implement reasonable security measures to protect your data, including:

  • Encryption of content in transit and at rest
  • Regular security assessments
  • Access controls and authentication
  • Server and infrastructure monitoring

4. Information Sharing

We do not sell your personal information. We may share information with:

  • Service providers who help us deliver our Service (see Section 5)
  • Legal authorities when required by law
  • Business partners with your explicit consent

Your photos are private and never shared publicly or used for marketing purposes.

5. Data Processors / Sub-processors

We engage the following third-party service providers (data processors/sub-processors) to support delivery of the Service. Each processes personal information on our behalf under confidentiality, security obligations, and only for the purposes described below:

Additional typical categories of processors, as seen in other mobile-app privacy policies, include:

  • Analytics & tracking tools (e.g., event and behavioural analysis)
  • Cloud infrastructure providers (storage, compute)
  • Payment / subscription management SDKs
  • Mobile attribution / ad-measurement services

By naming the actual vendors and linking to their privacy statements, we reflect the level of transparency seen in modern app developer disclosures. For example, mobile-app privacy-policy guides emphasise naming categories of third-party services and linking to their own policies.

We will update this list if we add, remove or change processors.

6. Your Rights and Choices

You have the right to:

  • Access and download your content
  • Request deletion of your content and account
  • Opt out of marketing communications
  • Request information about what data we hold about you

To exercise these rights, contact us at: support+hair-ai@joyolabs.com

7. Health Information Disclaimer

  • Kera is a wellness and educational service, not a medical service.
  • We do not provide medical advice, diagnosis, or treatment.
  • Our analysis is for informational purposes only.
  • Always consult a qualified healthcare professional for medical concerns.
  • We are not liable for any health decisions made based on our recommendations.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by:

  • Posting the new Privacy Policy on this page
  • Updating the "Last updated" date
  • Sending you an email notification (for significant changes)

You are advised to review this Privacy Policy periodically for any changes.

9. Contact Us

If you have questions about this Privacy Policy, please contact us at:

Email: support+hair-ai@joyolabs.com

Company: Joyolabs Dijital Hizmetler Anonim Şirketi

Effective Date: November 2025